My name is Vasilisa Solo. I am an entrepreneur and expert in meaningful brand building and authentic marketing communications.
03
Mentor
As a mentor, I help aspiring entrepreneurs and professionals unlock their potential, navigate challenges, and build with authenticity. My greatest joy comes from empowering others to create lives and ventures aligned with their deepest passions and purpose. I'm proud member of BuyWomenBuild movement and Cartier Women Initiative Academy fellow.
04
Experience
With over a decade of entrepreneurial experience, I led a large endurance sports community, organizing major city events while pushing my own limits through Ironman 70.3, the Bosphorus swim, and numerous marathons. This relentless drive led to burnout, but I learned that true discipline lies in balance and self-love, transforming my approach to life and business.
02
Visioner
My vision is to inspire a world where people achieve their biggest goals while enjoying the journey, prioritizing growth, and staying true to their values. I thrive at the intersection of creativity, purpose-driven branding, and building meaningful connections.
Founder
Through my entrepreneurial journey, I’ve built businesses that blend purpose, community, and wellness, including Grechka—a wellness-driven food brand introducing buckwheat to the Western world—and the Healthy Hedonism Club, a global community empowering mindful leaders to balance ambition with well-being.
01
05
Inspiration
I am inspired by people, their stories, and their courage to pursue their big dreams.
ABOUT ME
my work principles
I am passionate about empowering women in entrepreneurship. My work celebrates the unique challenges and triumphs of female founders, advocating for authenticity, resilience, and personal growth in every step of the entrepreneurial journey.
I embrace a mindset of abundance, where there is no competition—only opportunities to co-create and build win-win solutions. Collaboration and shared success are at the heart of my approach to business and leadership.
Beauty lies in the details. I strive to infuse every project with a sense of purpose, aesthetics, and mindfulness, creating meaningful moments that resonate deeply and inspire others.
Heroine’s Journey
I believe in the transformative power of focused, deliberate action. Change happens not through hustle, but through quality and the accumulation of small, meaningful steps. Inspired by The Little Prince, I prioritize simplicity and intention in everything I do.
Focus
Co-Creation & Collaboration
Aesthetics & Meaning
We are the UK’s first brand dedicated to buckwheat-based products, positioning buckwheat as a modern wellness staple. In response to the overwhelm of today’s busy and complex world, we offer a cross-category line of simple, pure, and authentic products centered on this ancient grain.
GRECHKA
I’m an experienced public speaker, having presented at events like TEDx, sharing insights on entrepreneurship and business growth, personal development, and creating a balanced, strategic life without extremes. Open to podcasts, events, educational projects, or PR collaborations.
Public speaking TedX
PORTFOLIO
Healthy Hedonism Club
A global community I co-created for mindful leaders and entrepreneurs, blending ambition with well-being. Our members from across Europe explore personal growth, authentic leadership, and sustainable entrepreneurship, supporting one another to achieve big goals while celebrating life’s moments.
I value partnerships rooted in shared vision and mutual respect. If you’re a brand, entrepreneur, or organization that resonates with my philosophy, I’m open to exploring collaborations that align with our combined values.
I prioritize working with those I’m confident I can genuinely help. I thrive when partnering with individuals who share my values, embrace authenticity, and believe in sustainable growth over superficial success.
work
with me
with me
Guides
mentorship
collaborations
The simplest way to benefit from my experience is through my practical guides. They distill years of knowledge into actionable steps to enhance your well-being, productivity, and professional growth. Whether it’s building wellness habits or regaining focus, my guides are designed to help you create meaningful change.
mentorship
Starting a business from scratch
You can work with me through consultations on:
Building an authentic brand and marketing strategy
Expanding into international markets
Navigating business partnerships (especially with friends)
Finding new growth directions when feeling stuck
With a Marketing degree from Bayes Business School and experience in London’s top communication agencies, I bring a global perspective to my work. I only take on clients when I’m confident I can truly help, collaborating with those who value sustainable growth and share the Healthy Hedonista mindset.
For a deeper experience, join my Growth Group Mastermind Series—a 3-month program at the Healthy Hedonism Club. It’s designed to combine mindset shifts with practical tools, helping you build skills, tackle challenges, and achieve real results in both career and life.
growth Group
female empowerment
I’m a fellow of Cartier Women Initiative Academy, proud member of BuyWomenBuilt and a mentor for young female entrepreneurs with The Two Chicks Empowerment Fund. If you’re under 22 and launching an FMCG business in the UK, I’d love to recommend you or offer personal mentorship.
Collaborations
- HANDMADE WITH HEARTSanat CeramicsIn partnership with Sanat Ceramics, we created a limited-edition collection of handmade cups, each uniquely painted by Amir, a talented boy with autism. This collaboration was more than a creative project—it was a celebration of inclusion and meaningful craftsmanship. The cups were gifted to significant individuals, including Natalia Vodianova, as symbols of connection, beauty, and purpose.
- CHARITY CAMPAIGNTurkish Airlines x New BalanceTogether with Turkish Airlines and New Balance, we launched a four-month charity campaign involving influential voices who fundraised for meaningful causes. As part of the project, the influencers were supported with a memorable trip to Italy, combining purpose, travel, and impact to create a truly inspiring initiative.
- SIGNATURE TOURVenetians by choice PodcastIn collaboration with the podcast Venetians by Choice, we curated a signature tour offering an authentic Venetian experience. Guests explored hidden gems, immersed themselves in the Venice Biennale, and enjoyed a unique morning run through the enchanting streets of Venice. This collaboration combined art, culture, and wellness to create unforgettable moments.
publications
I created this free 3-week guide to help you dream big, visualize your goals, and take the first steps toward making them happen. It’s my personal gift to you.
Sign up here, and I’ll send it!
Sign up here, and I’ll send it!
My Gift to
Inspire your Journey
Inspire your Journey
